The Ad Blocker Wars …

Ad BlockerIt’s not necessary to be very old to recall when visited websites were fairly simple and uncluttered. Or turn that around and say instead that it has not taken very long to submerge the desired website data under advertising.

America’s pathetic residue of free market capitalism still retains its drive to satisfy needs however, and entrepreneurs remain to provide in this instance, downloadable apps called “ad blockers” for those who wish to see the websites’ information rather than its advertising. Naked information, so to speak.

An  Ad Blocker is exactly that: it blocks much or all of the ads that otherwise clutter the screen on your favorite websites. (Deja vu all over again …).

Some ad blockers are even free. Others are not; the difference seems to lie in whether all or just most ads are blocked. We downloaded a free ad blocker from a non-commercial site and must report that we are happy with it. It allows a few ads (which is likely why it’s free) but does the job. We gain our needs from sites in half the time without all the ads.

If you have tired of interfering advertising on the web, we fearlessly recommend the use of an ad blocker. Just type “ad blocker” in the search box and proceed from there. If your experience parallels ours, you’ll speed up and unclutter.

Know though, tht advertisers are not sitting still under this attack. The Washington Post has begun to block the blockers in the interests of its advertisers. Such wars are after all, perennial.

But for now, ad  blockers are fairly new, in the U.S. at least and the backlash is only starting. The blockers seem likely to retain their benefits for at least a while. No, we don’t receive any commission or other benefit, excepting less cluttered and faster internet services. If your experience differs, kindly tell us so we can spread that.

In the meantime, ad blockers up!

Yes, we realize that the ads pay for services that we would otherwise have to fund ourselves. Hence blockers are not a permanent feature. But while they last, enjoy them!

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About Jack Curtis

Suspicious of government, doubtful of economics, fond of figure skating (but the off-ice part, not so much)
This entry was posted in Advertising, Economics, Internet and tagged , , . Bookmark the permalink.

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